




Chanel is launching men's fragrance Chanel Allure Homme Sport Eau Extreme and adds it to the well-known collection Allure Homme. The first perfume of this line was launched back in 1999, and several other versions splashed the market afterwards - Allure Homme Eau Fraichissante Pour l`Ete, Allure Homme Edition Blanche, Allure Homme Sport and Allure Homme Sport Cologne Sport.
Creator of the new Chanel edition is perfumer creator Jacques Polge who provided this characteristic combination made of musky shades, tart spices, aromatic freshness and masculine, woody accords. Sicilian mandarin, mint, cypress and clary sage are in charge of cold, herbal refreshment. Tart not of the fragrance is provided by a fine dose of black pepper, and woody masculine accords consist of cedar and sandalwood from New Caledonia, shaped and softened by sensual musk and warm tonka beans. This extreme composition is reflected in a combination of freshness, tartness, sensuality, sharpness and strength!
Flacon of the new edition has the same shape as previous Chanel Allure Homme edition in dark color with a silver color ring on the stopper with engraved name of the brand. Red and white letters on dark body of the flacon provide dynamics to the edition. The fragrance is available as 50 and 100ml Eau Extreme.
Face of the advertising campaign is professional surfer Danny Fully, while advertising video clips were directed (Chanel presented them in several versions of advertising clips) by Oscar winner Kathryn Bigalow. Allure Homme Sport Eau Extreme was launched in 2012

GUESS
مارک گس در سال 1981 توسط برادران مارسیانو در کالیفرنیا تاسیس شد و تبلیغات موثر این برند باعث شناخته شدن سریعش گردید.
این مارک همکاریش را در زمینه عطریات با شرکت REVLON آغاز کرد و سپس به گروه PARLUX پیوست و امروز زیر نظر COTY می باشد.

Wood Mystique is the first unisex fragrance by Estee Lauder, which is made specifically for the Middle East consumer.
Press Release: "Estée Lauder Wood Mystique begins with brilliance as Rose Distilled and Peony petals wrap the dazzling spiciness of Pink Pepper. (..) Precious Rose de Mai Absolute, sourced from Grasse and extremely costly, blooms throughout the heart with exceptional clarity. A Rose Infusion imparts the earthy, primal elements of this “Queen of Flowers”. Egyptian Jasmine Absolute adds luxurious sensuality and is blended with Mimosa Provence Absolute, Orris Morocco and Ylang for softness and passionate warmth.
An elaborate background slowly, languorously unfolds, revealing an exceptional, long-lasting richness. Patchouli and Leather essences indulge in the lush and intricate creaminess of Indonesian Benzoin, Cedarwood SFE -- a new ultra rich, ultra smooth cedar extraction being used here for the first time in perfumery -- and a hint of Raspberry for an impression of dramatic mystery and richness. The extremely precious and rare Agar Wood, distilled from the heartwood of the Aquillaria tree, brings a wildly compelling, deep balsamic woodiness, known to engage the senses, the mind, the body and the spirit." Wood Mystique was launched in 2011.
LALIQUE
FLEUR DE CRISTAL
شرکت LALIQUE به مناسبت یکصد و پنجاهمین سالگرد تولد آقای RENE LALIQUE عطری جدید را وارد بازار کرد بار دیگر این کریستال ساز معروف فرانسوی یک شیشه سنگین منحصر به فرد را طراحی کرد که در بالای آن گلهای کوچک حک شده است.



